Social Media Manager

We are seeking a creative, strategic, and results-driven Social Media Manager to join our Marketing Department at Touchstone Communications. The ideal candidate will be responsible for developing and executing social media strategies, managing the company's digital presence, creating engaging content, and enhancing brand awareness across various platforms.

The candidate should have a strong understanding of social media marketing, content creation, audience engagement, and digital trends, with the ability to align social media initiatives with the company's corporate objectives.

Key Responsibilities:

• Develop and implement social media strategies aligned with Touchstone Communications' brand identity and marketing goals.

• Manage and oversee the company's social media platforms, including LinkedIn, Facebook, Instagram, TikTok, and other relevant channels.

• Plan, create, and publish engaging content, including posts, reels, videos, stories, and promotional materials.

• Develop and maintain a structured monthly content calendar.

• Collaborate with internal departments to gather content and highlight company achievements, events, employee engagement, and corporate initiatives.

• Monitor social media trends, industry developments, and competitor activities to identify opportunities for growth.

• Manage audience engagement by responding to comments, messages, and inquiries in a timely and professional manner.

• Coordinate with graphic designers, videographers, and content creators to ensure consistent and high-quality content delivery.

• Support employer branding and recruitment marketing initiatives through engaging social media campaigns.

• Monitor and analyze social media performance metrics, including reach, engagement, impressions, and conversions.

• Prepare regular performance reports and provide actionable recommendations for improvement.

• Assist in planning and executing paid social media campaigns in collaboration with relevant stakeholders.

• Ensure all content complies with the company's brand guidelines, communication standards, and approval processes.

• Stay updated on emerging social media tools, platforms, and digital marketing best practices.