SEO Specialist

We are seeking a detail-oriented and results-driven SEO Strategist to join the Marketing Department at Touchstone Communications. The ideal candidate will be responsible for developing and implementing effective SEO strategies to improve website visibility, increase organic traffic, enhance search engine rankings, and support the company's digital marketing and business objectives.

Key Responsibilities:

• Develop and implement comprehensive SEO strategies aligned with the company's marketing objectives.

• Conduct keyword research to identify relevant search terms and growth opportunities.

Perform on-page SEO optimization, including meta titles, meta descriptions, headings, URLs, and content structure.

• Conduct technical SEO audits to identify website performance, indexing, crawlability, and usability issues.

• Optimize website content to improve search engine visibility and user experience.

• Develop and execute off-page SEO strategies, including ethical link-building and outreach activities.

• Monitor website traffic, keyword rankings, backlinks, and overall, SEO performance.

• Use tools such as Google Analytics, Google Search Console, and SEO platforms to analyze performance and identify improvement areas.

• Collaborate with content writers, web developers, graphic designers, and marketing teams to implement SEO initiatives.

• Identify and analyze competitor SEO strategies and industry trends.

• Create regular SEO performance reports and provide actionable recommendations.

• Ensure website content follows search engine best practices and relevant SEO guidelines.

• Stay updated on search engine algorithm changes, SEO trends, and emerging digital marketing practices.